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eamonthomas

Portfolio of Eamon Thomas Sisk

Posts tagged with: ux

When Branding gets in the way of Customer Experience

I've been customer of Chase Bank for nearly four years now but up until recently I've only had a checking account with them. When I received my Chase Freedom card from them it looked a lot like my debit card which is great for identifying that it's a Chase card but not great for differentiating the two.