Posts tagged with: brandingWhen Branding gets in the way of Customer Experience
I've been customer of Chase Bank for nearly four years now but up until recently I've only had a checking account with them. When I received my Chase Freedom card from them it looked a lot like my debit card which is great for identifying that it's a Chase card but not great for differentiating the two.Adaptive Branding
When I saw Accenture's brand refresh, I was excited about the concept behind it and what it represented. But the more I evaluated the execution, I began to feel like it didn't really take into account all different ways they'd be reaching their audience.